CV

Career History

Media Republic Creative Director

January 2020 - Present

- Gained new business for the agency through pitches.
- Gave the agency resources to make the work more efficient.
- Hired and trained employees in the creative department.
- Lead and inspired the team to create winning proposals for clients.
- Advised clients on how to push their brands forward.
- Presented all proposals to clients.

Octopus Advertising Co-Founder &  Creative Director

January 2018 - December 2019

- Recruited a team of creatives, designers and account handlers.
- Trained and supervised the team to meet clients’ needs.
- Created a portfolio of satisfied clients.
- Worked with clients and production teams to execute medium budget ads.
- Managed and promotes business pages on social media.

Synergy Advertising Creative Director

January 2012 - December 2018

- Introduced and built new major brands to the market.
- Worked on revamping already existing brands.
- Supervised a team of art directors and graphic designers on all projects.
- Created full-fledged campaigns across the country.
- Worked on and executed campaigns for international brands.
- Lead production teams (including directors, DPs, producers and cast) to produce TV ads
- Lead and moderated numerous brain storming sessions.
- Interviewed, hired and trained art directors, graphic designer, copywriters and ACDs

Synergy Advertising Associate Creative Director

January 2010 - December 2012

- Actively participated in new business pitches.
- Qualified, prioritized and delegated workloads for the creative team.
- Mentored the team of designers.
- Managed their performance and career development.
- Partnered with the Account team leaders to develop the best strategy for clients.

Synergy Advertising Copy Writer

January 2008 - December 2010

- Worked on several campaigns at once, sometimes under pressure and often to tight deadlines.
- Casted actors for TV and radio work.
- Wrote clear, persuasive, original copy.
- Proofread copy to check spelling and grammar.
- Amended, revised or redeveloped adverts or campaigns in response to feedback from the creative director, account team or clients.
- Supervised campaigns through the production stage to completion.
- Monitored and evaluated the effectiveness of advertising campaigns.

2007

The American University in Cairo (AUC)

Bachelor Degree in Integrated Marketing Communication
with a minor in Computer Science

2003

I.G.C.S.E. Certificate

B.B.C. International Language School
Cairo, Egypt