Bio

Creative Director with 20+ years of experience leading integrated brand campaigns across GCC and MENA markets. I have built and directed multidisciplinary creative teams of up to 15 members, delivering high-impact work for global and regional brands including Mercedes, ASICS, Puma, Orange, EgyptAir and Brufen.

My expertise spans retail, experiential, TV, digital and full-scale brand launches, combining strategic thinking with hands-on production leadership. Throughout my career, I have led 25+ successful pitch wins and partnered closely with C-level clients to drive commercially meaningful growth.

Currently operating across UAE markets and open to senior creative leadership roles in Dubai.

Integrated Campaign Leadership

TV, digital, retail and multi-market brand rollouts across GCC & MENA

Retail & Experiential Execution

Large-scale in-mall activations (MOE), in-store launches and consumer engagement platforms

New Business & Pitch Strategy

25+ successful pitch wins driving agency growth and account expansion

Creative Team Direction

Led and developed multidisciplinary teams of 10–15 creatives across high-volume output

Production & Delivery Oversight

Directed TVCs and on-ground activations from concept to final execution

I believe strong ideas must translate into measurable business impact. I enjoy building teams, structuring creative systems, and turning strategic insights into work that moves brands forward.